When historians put pen to paper in their attempts to capture the 21st century, what will they say? Undoubtedly it will be written as a fascinating age of invention and innovation. The archives of history will be full of tales related to the Internet, wireless technology and mobile device. As consumers who live in the age of gadgetry, we live in the best of times. Â There are more opportunities than ever before, particularly when it comes to personal entertainment.
Companies are becoming even more competitive as they seek to provide services that meet the needs of consumers via simple, intuitive and dynamic features. Samsungâs Milk Music stands at the helm of innovation. But is this service of any benefit or is Samsung simply trying to get more consumers to buy its latest gadgets?
The Evolution of Music Streaming
Though music streaming is relatively new, it stands as a significant aspect of the music industry generating huge revenues worldwide. In the UK for instance, revenue related to music streaming has gone up by 40% and in Sweden it is the most popular means by which the population consumes music.
But when exactly did an Internet-based model for music consumption become big business? In the mid 2000s several companies began introducing media streaming services, many of which focused primarily on music. This was propelled by the fact that consumers wanted a convenient way to access media. Spotify, a Swedish-based company, as well as Pandora attracted millions of music lovers via innovative streaming service. Apple also introduced iTunes Radio.
Samsungâs Milk Music is one of the latest apps to enter the streaming space. This service offers several benefits to its subscribers including an easy-to-use interface, access to millions of song, ad-free content and customization features.
The Benefits of Milk Music
Milk Music, radio-style service, is in many ways like other music-based streaming services. It offers access to music via customized channels once you download the app on your mobile device. However, in some ways it offers different features than other apps which precede it.
Ad Free Radio
Many services online feature ads as a means of generating revenue. For instance, iTunes Radio service provides access to music via ad-supported content. Most consumers, however, would much rather listen to music without interruptions from advertisements. Samsungâs Milk Music offers the kind of ad-free streaming that many music lovers will enjoy. The only drawback is the fact that this ad-free model may be for a limited time only. Samsung highlighted that it may venture into the more traditional ad-based streaming service model in the future.
Free Streaming Service
Companies for several years now have been offering streaming music services but only a few of these services are free. Many require monthly subscription fees or offer substandard âfreeâ services which feature limited music access and numerous restrictions. Â With Milk Music, youâll be able to access music from a wide range of genres without spending any money. At least, thatâs what Samsung executives have been pushing in the past few months. Since itâs powered by Slacker, those who download the app will have access to over 13 millions songs within Slackerâs expansive music catalogue.
Access to 200 Stations via Innovative Interface
Milk Music uses a spinning wheel interface, a unique platform which allows end-users to easily access multiple stations based on select genres. The outer ring in the spinning wheel allows quick browsing of multiple stations while the inner ring allows users to slowly interact with the music stations which Milk Music provides. Once you spin the interactive dial, youâll be able to surf different genres and stations without worrying about lag time.
Customization via Station Feature
The dial offers a simple solution to those who want to access music seamlessly. However, end-users have another way to access music via customization. Use the station feature to create customized stations. Use the names of artists or songs to create your own station. Based on what you select, the app creates a customized playlist.
Discover Songs from Talented Unsigned Artists
Users of the service will also be able to discover emerging musicians via the app. Samsung collaborated with All Def Digital who recently launched a new radio station called ADD52. The radio station will feature unsigned artists for 52 weeks, enabling music lovers to be the first to discover talented, upcoming musicians. This radio station is great for those who love music as a whole regardless of an artistâs popularity.
How to Access Milk Music
Milk Music is available for download in the Google Play Store. If youâre the type of consumer that loves âfreeâ services as most of us are, youâre in for a treat. However, thereâs a catch. Itâs only those who own Samsungâs Galaxy devices will be able to use the app. Compatible devices include the following:
- Galaxy S5
- Galaxy S4
- Galaxy S3
- Galaxy Note 3
- Galaxy Note 2
- Galaxy S4 Mini
- Galaxy Mega
Like iTunes Radio, Samsungâs new radio streaming service is only available to U.S. consumers. However, consider this as a trial period. If the service proves to be successful, the Korean company will undoubtedly expand services to international markets.
You might still be wondering if this service is for you regardless of its innovative interface, ad-free content and nonexistent subscription fees. The fact that Milk Music is only available to Galaxy customers may even leave some to conclude that Samsungâs main reason for offering a radio style streaming service is to persuade consumers to purchase Galaxy devices. However, one thing is for sure: Samsungâs decision to enter the streaming space provides more options to consumers, particularly music lovers who want an alternative to iTunes, Spotify or Pandora.
5 Ways Samsungâs Milk Music Benefits Music Streaming Fans