Timex Partners with AT&T, Qualcomm to Create First Smartwatch

The smartwatch market recently gained momentum with Google’s announcement of Android Wear, a mobile OS made especially for smartwatches and other connected wearables. But that seems to be only the beginning of the smartwatch revolution since Timex recently announced its entry within the market with its Ironman One GPS+, an advanced activity tracker which offers connectivity without pairing with smartphones. The device is connected to AT&T’s reliable wireless network and features Qualcomm’s Mirasol display.

 

Traditional Watch Maker Enters Smartwatch Market with Innovative Device

 

Timex has been producing watches for the past 160 years, but few have been more popular than its Ironman series. This type of watch was geared towards sports enthusiasts, particularly runners who would be able to use Ironman to track their activities in the most rugged conditions.

 

With the first Ironman smartwatch, the company takes its iconic brand to the next level by offering consumers, particularly fitness buffs, with an alternative. Its latest product highlights a commitment to offering consumers an alternative to the watches currently saturating the market, i.e. watches that act as mere appendages to smartphones instead of being a standalone device.

 

 

The Timex Ironman GPS+ enables consumers to enjoy smartwatch features without carrying their smartphones with them. This device, though it lacks Google Now and other features found on some of the latest connected watches, could be an ideal solution for athletes and others who want a high-quality experience in a smartwatch that dares to stand alone.

 

 

Features of the Timex Ironman GPS+

The latest Timex watch stands out from the crowd due to its stand-alone connectivity and other dynamic features that enable users to track their daily activities in the most rugged conditions. Some of its most notable features include the following:

 

• Power-efficient color display:

Timex’s smartwatch comes equipped with Qualcomm’s Mirasol touch display which enables crisp colors and details without compromising battery life. The battery lasts an estimated 3 days when connectivity features are disabled and about 8 hours when connectivity features are turned on. Consumers can also easily recharge the device via USB.

 

• Track Activities via GPS capability:

The GPS feature allows Ironman One GPS+ to track distance, pace and speed as users run or participate in other activities. In addition, users can also send information about their location to family members and friends via the device’s “Find Me Mode”.

 

• Share Fitness Achievements Via Social Media

Since the watch comes equipped with wireless capabilities, users can track their fitness and share achievements with friends and family via social media sites or fitness platforms like TrackMyFitness and Strava.

 

• Stay Connected with Email Messaging

The device displays emails via its bright display, enabling customers to remain connected while they workout. Though it does not allow users to make or answer calls, its email messaging capabilities provide a great opportunity to fitness enthusiasts who want to stay connected without lugging their smartphone and other mobile gadgets around.

 

• Waterproof Design for the Rugged Outdoors:

The Timex smartwatch boasts waterproof capabilities which enable it to be submerged in water for up to 50 meters. This makes it ideal for a range of activities including swimming, surfing and water aerobics.

 

 

• Entertainment Hub via MP3

The device can easily transform into an entertainment hub for those who want to listen to music and other types of audio. When connected to a Bluetooth headset, the Timex Ironman GPS+ plays an estimated 1,000 songs due to the fact that it comes equipped with 4GB of memory.

 

• A Year of Connectivity Via AT&T

Those who purchase this innovative watch will also attain a year of connectivity via AT&T’s reliable wireless network.

 

When Can You Get Your Hand on the Timex Ironman GPS+?

 

Though the device becomes officially available in the fall, consumers can now purchase the device via preorder.

Timex partnered with AT&T and Qualcomm to provide a smartwatch that will enhance your experience while training. Though the device lacks calling features, it offers a platform of connectivity and fitness tracking ideal for fitness enthusiasts and athletes. Contact AT&T for further information if you are interested in preordering the device.

 

Timex Partners with AT&T, Qualcomm to Create First Smartwatch